Glowtrail Privacy Policy

Welcome to the Glowtrail Privacy Policy. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use Glowtrail.

Information We Collect

2.1 Personal Information

Glowtrail collects limited data to provide insight into customer feedback and usage patterns. We may collect the following personal information:

• Name
• Email address
• Role

2.2 Non-Personal Information

We may also collect non-personal information about you, including:

• Browser type
• Device type
• IP address
• Browsing behavior (e.g., pages viewed, links clicked)

How We Use Your Information

3.1 To Enrich Feedback Insights

• Enrich feedback insights with account and sales context
• Generate trends, summaries, and product opportunities
• Help teams organize and prioritize customer needs

3.2 To Improve User Experience

• Personalize the interface and content based on user preferences and usage patterns
• Streamline workflows and navigation to reduce friction
• Identify usability issues and optimize product performance
• Test new features and make data-driven product decisions that better serve users

Data is processed in a read-only capacity and is used solely within the Glowtrail platform.

Data Protection

4.1 Security Measures

We use a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

• All data access is restricted based on the principle of least privilege
• Customers retain full control over integrations and can disconnect them at any time
• Upon disconnection, we immediately stop syncing or processing new data

4.2 Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

Customers may request deletion at any time.

4.3 Data Security

• Encryption in transit (TLS 1.2 or higher)
• Encryption at rest (AES-256)
• Regular access reviews and audit logging

Sharing Your Information

5.1 Third-Party Services

We may share your information with third-party service providers who assist us in operating our website, conducting our business, or servicing you. These third parties are contractually obligated to keep your information confidential and secure.

5.2 Legal Requirements

We may disclose your information if required by law, such as to comply with a subpoena or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Your Rights

6.1 Access and Update

You have the right to access and update your personal information. You can do this by logging into your account on our website or by contacting us directly.

6.2 Data Deletion

You can request the deletion of your personal data by contacting us. We will take reasonable steps to delete your information from our records, unless we are required to retain it by law or for legitimate business purposes.

If you are located in the UK, EU, or a jurisdiction with similar data rights, you have the right to:

• Request access to or deletion of your data
• Object to or restrict processing
• File a complaint with a data protection authority

Cookies and Tracking Technologies

Use of Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. You can control the use of cookies at the individual browser level.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on our website and updating the effective date at the bottom of this policy.

Contact Us

If you have any questions or concerns about this privacy policy, please contact us at: